A bunch of us are here in Austin, Tx for SXSW this year and it's been invigorating so far.  The people, the sessions, and Austin itself are all very diverse.  It’s great to see all these creative people milling around together, discussing how technology and creative can be used in new and interesting ways.  I’ve been lucky to catch up with new and old friends from BBH, GSD&M, and Modernista.  It’s funny but we are all experiencing the same challenges – all of us are trying to figure out the best way to get to great digital work.  Be it process, or budgets, or team structures no one has cracked the code entirely.  That’s part of what makes what we do so interesting and exciting.

The sand under our feet is shifting quickly.  I attended a book reading given by Erik Qualman, author of the great Socialnomics book.  He created a promotional video for his book that has a bunch of really interesting facts related to what he terms ‘The Social Media Revolution’.  It made me realize just why figuring this stuff out is so difficult.  And social is only one of the things we are trying to crack.  If you haven’t already seen this video you should watch it.

When Erik made the video Facebook really was equal in size to the world's fourth largest county, within 3 months that stat was out of date with Facebook moving up to third.

I already want to book my ticket for next year.