I confess, I'm addicted to golf and anything Apple. I guess as "transgressions" go, that's not so bad!
Well today I met my maker - a glimpse at the kind of content being created specifically for tablets. While it was a relatively primitive video, a friend from Golf Digest showed me what was presented at this year's PGA show in Orlando - the way Golf Digest will be created for iPad.
Conde Nast has made a few public statements about this for Wired magazine http://www.switched.com/2010/02/17/wired-takes-ipad-to-task-with-impressive-tablet-app/ and there are a few other bad videos online too.
To me, "magazine" content on an iPad is the melding of the aesthetics and storytelling of print with the emotional power of video with the instant-access-to-anything-ness of the web, all in the palm of your hands on what appears to be a very intuitive device.
Imagine being able to "tear" pages of a magazine and save them digitally with a swipe. Or being able to double-tap content and instantly share it socially via Facebook, Twitter, etc. Or uploading my golf swing and comparing it to Michael Jordan's while reading an article about him. Or being able to view products in ads in a 360-degree view and turning them with my finger. Or having what appears to be a print ad turn into video with a finger swipe. The possibilities are endless and we're just getting started!
There will be real barriers initially in terms of hardware pricing, service plans, etc. But I think this will be the end of many magazines while simultaneously being the second coming of the publishing business.
For me, bringing golf and technology together like this is a match made in heaven. And I cannot wait!