You may have read in Ad Age about a 3-day strategy workshop McKinney held for a group of 16 or so UNC students a couple of weeks ago:
I just read some written responses from the students -- which essentially were 'thank you' letters. I felt like I should've been thanking them.
In the 2-hour section I participated in, a connection planner, writer, art director and I spoke about how strategy and creative work together, both realistically and ideally. It wasn't what we told them that made that session worthwhile; it was the process of thinking about what we were going to tell them, as well as the questions they asked. Their questions were 'innocently insightful,' forcing us to take a step back and actually consider what we do.
We also conducted a brief (20 min) exercise where we asked them to think about how they might re-brief an assignment for a well-known brand. If they were account planners on the business, what would they do?
Watching them passionately and nervously share their ideas reminded me what excites us about this business - the opportunity to see new perspectives. And it gave me a glimpse of some future account planners in action.
I'd say I learned as much (if not more) from them.