This is a case study on single men in the Southpoint Barnes & Noble on Tuesday nights.
 
I'm about to go on a vacation, and last night, I visited my local B&N to purchase some books for the trip.  As I'm walking up & down the fiction aisles, I passed a few people here and there.  But then I started to realize that I'm passing a lot of men.   And they're single or at least appear to be.  And well, they're cute.  I chuckle to myself because I find it funny that on a Tuesday night, Barnes & Noble is apparently a hot spot.  Who knew?
 
But, because I'm in advertising and because I'm human, it also made me wonder: are people here on a stormy Tuesday night to look for books or to see if they can meet someone?  Does that man really like Pablo Neruda and Nietzsche or is he hoping to look impressive to a potential new mate?  Is the woman sitting in the tiny, impersonal café really there to read or is she checking out who walks in the door?

I'm sure it's all of the above in varying degrees, but I did come to two conclusions:
1.      If you're single and want to meet someone who likes books, visit Barnes & Noble on a Tuesday night (preferably when it's raining)

2.      If you're trying to reach late 20/early 30-somethings, advertise in Barnes & Noble on Tuesday nights

*Special thanks to CPA, JP, & CB for their input & discussion about this lovely topic.  Photo credit to JP.