i got my dream job out of college - working for leo burnett in chicago! They turned me down 4 times first, but that's for another post!
i was one of eighteen "kids" who joined and the only one without a graduate degree - they called me "off the street" because i wasn't recruitied. and i wasn't offended.
they put us in something called the pit - the training ground for new burnetters where you spent one year in training before becoming an assistant account executive. the learning was rich and the culture was vibrant. but, sadly, i don't hear much about agency training anymore.
last year we created something called blackwell school - a very real "place" where mckinney peeps can learn about anything ranging from how we make money to selling to understanding a P&L to production to digital 101/201/301 and much more. in a little less than one year we've held 80+ sessions and had hundreds of attendees! we evaluate every session and are continuing to find ways to make the learning more relevant and interactive.
i feel like what we're doing is re-energizing a commitment to people wanting to and getting better, and i think the work shows. but what else is out there? what else can or should we be doing? any ideas or suggestions?