i got my dream job out of college - working for leo burnett in chicago!  They turned me down 4 times first, but that's for another post!

i was one of eighteen "kids" who joined and the only one without a graduate degree - they called me "off the street" because i wasn't recruitied.  and i wasn't offended.

they put us in something called the pit - the training ground for new burnetters where you spent one year in training before becoming an assistant account executive.  the learning was rich and the culture was vibrant.  but, sadly, i don't hear much about agency training anymore.

last year we created something called blackwell school - a very real "place" where mckinney peeps can learn about anything ranging from how we make money to selling to understanding a P&L to production to digital 101/201/301 and much more.  in a little less than one year we've held 80+ sessions and had hundreds of attendees!  we evaluate every session and are continuing to find ways to make the learning more relevant and interactive.

i feel like what we're doing is re-energizing a commitment to people wanting to and getting better, and i think the work shows.  but what else is out there?  what else can or should we be doing?  any ideas or suggestions?

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