Earlier this week I had the pleasure of auditing the first ever ANA Innovation Day, hosted by Google/NYC.  It was a real honor to receive the invitation to attend from the ANA as it was technically a member-only event!

The jam-packed agenda provoked many questions and thoughts, I've tried to capture them here...

•·         General Electric takes a very strong stand that the CMO is central to innovation which was refreshing to hear!

•·         They talk about innovation in terms of imagination which reflects a more purposeful, but creative approach.  Surprisingly, however, was to learn that GE only has 34% attribution of "ecomagination" as part of their corporate tagline...would have expected more.

•·         They also talk about Insight in an interesting way..."In" is the emotional component and "sight" is the functional component.

•·         Ryan Jacoby from IDEO shared a great silicone caulk case study...yes, silicone caulk.  All about design thinking - and designing for a total experience, not just a product.

•·         Microsoft, GE and Google all mentioned the mobile device...there are 1.2B PC's, 3.2B mobile devices and 6.8B people...the move to mobile is going to be furious!

•·         Google will be releasing GoogleWave soon...supposed to be an entirely new way to communicate...can't wait, we'll see!

I'm psyched about the idea of v2.0!