Google is notoriously an innovative culture. Here are their Nine Notions of Innovation:
1. Innovation, not instant perfection
2. Share everything you can
3. You're brilliant, we're hiring
4. A license to pursue dreams
5. Ideas come from everywhere
6. Don't politic, use data
7. Creativity loves restraint
8. Worry about usage and users, not money
9. Don't kill projects, morph them