Last week i had the chance to visit with Melanie Wells, assistant managing editor of Forbes.  She's created this amazing destination at forbes.com -- sort of the "go-to" place for marketers.

I shared with her some strong beliefs i have about why this recession creates an enormous opportunity for marketers.  The last 6-12 months have been brutal for businesses, and most marketers have been scrambling to figure out what to cut next. 

The ironic good news is that there is very little left to cut. 

The way out of this mess is growth and that is exactly what the role of marketing is all about.

Some brands like Apple, Oprah and Amazon really get reinvention and are constantly taking steps to stay ahead, even in tough times like these.

I can't wait to hear your thoughts!

http://video.forbes.com/fvn/cmo/recession-good-for-marketers