Forgive me for partying like it's 2006 and chatting about highly forwardable videos, but I found this interesting.

Here's a link to the most viewed videos on the Web.  Each of them have over 100 million views, which is, not to get too technical, quite a few.

And of the top 15 videos on the list, comprising 2.84 billion views, how many came from this magical thing called 'user generated content'?

Three.  The remaining twelve are music vids, TV clips, trailers, etc. --  mainstream media product.

Now, I am a firm firm believer in the democratizing power of the Web in its many forms, but I found this stat intriguing. The media machine still works, on a good day. And it's very hard to create a 'hit single' no matter what the medium.