Our new mckinney.com is a crazy work of love, the result of a bunch of passionate McKinneyites turning “reinvention” and “conversation” from words into action. I watched from the sidelines as it grew and chipped in, when asked to help, long enough to know what it took to bring it to life. It took what it takes for anything that good.

I love the way the technology lives on the site, creating delight instead of getting in the way. I love the way the site loves our work. It’s hard to believe we could get HD quality at that level without having to suffer big loading times or hitches when you try to run a video.

I love the way the site’s set up to make itself smarter and more interesting. It’s what we do when we’re at our best: learn, do and learn some more, all in the service of more powerful, more extraordinary things.

I love that I see us, know us, and feel what sets us apart when I go there. And I love the doorway it opens to the 5 Words Blog, an experiment that I have to admit I’m finding far more engaging than I ever thought it could be.

I hope that you feel the same way.