"I Hate Capitalism, Branded Food & the Internet."

-Mark Fenske

Fenske wrote that on a road trip from Portland to Richmond. It was a man vs. nature sentiment written by someone faced with the comparative riches of chain restaurants and trees day after day. And realizing that the trees offered so much more.

"Too much Starbucks and not enough stars," he said. That isn't just a generous dose of liberalism and Thoreau, it's a nod to the value of things being worth much more than dollars. Expressing this value clearly to people-maybe that's where the power of advertising lies. It is our task as communicators.

"Everything you do becomes a part of the creative machine your brain is. Keep feeding it experiences and it won't stall."

My challenge is do that while stepping into the shoes of the client-taking a second to actually care about the problems they face-then adding a big price point at the end. And having the ad be powerful enough to stand out in a shopping mall or a forest.