I'd like to take a moment and give a shout out to probably one of the least acknowledged people in the advertising industry...the company rep.  Woo Hoo!!!!

Ahh, company reps...They make you smile, they make you laugh, they feed you, heck they make you feel good about yourself and oh yeah they also try to sell you their company's services.  Not that there is anything wrong with that...it is their job.

I truly love when company reps come to McKinney.  I look at it as a mini vacation from what I am doing. Reps give me the opportunity to see what is new, what is fresh, who will inspire, who will I hire?

Thus far in my career I probably have met 1000 reps.  That is about 1000 smiles, 1000 laughs, food up the wazoo, feeling great about myself and help in making some great TV ads.

I thank you company rep, come back anytime.

I came to advertising late in my career.

I started in entertainment working as a production assistant on a couple of Nickelodeon shows in NY.  Ten years later I was still working in entertainment when I received the call, or was it a calling?

Regina Brizzolara, McKinney's Director of Broadcast extraordinaire offered me a Producer job. 

Advertising, I asked myself? 

It was only after some thought that I realized that advertising in its truest form is truly just short films of persuasion.

So ask me what I do for a living and I'll tell you...I produce "Short Films of Persuasion."

Being a Broadcast Producer I spend almost 50% of my time on the road shooting on location or in some dark room looking at a monitor. 

I am amazed at how many different Breakfast Burrito incarnations there are available to the minions. You can order it with tofu, with meats, with egg whites, with or without beans, with sour cream, or avocado and lettuce. 

You can even create your own custom burrito...

"Excuse me chef I would like my breakfast burrito with bananas and melted chocolate please, thank you!"

Breakfast Burrito a metaphor for life? I think so.